All our shorts are 100% made in Italy. Quality and fair labor are a standard for our company. After 40 successful years of creating and establishing the number one high end beachwear brand for women in Switzerland, our team thought it would only be fair to give men the same rights!

This motivated us to create a brand highlighting the aspects of a lifestyle lived by  the confident, successful and fashion oriented men.  

Knowing that bathing shorts are the last piece of fabric a man can “legally” wear in public, we made sure that you feel your best wearing them.

Choosing the best fabrics, continuously working on new collections and adding details to keep your summer (or winter, it’s all about being mad) entertaining and special, has become one of our main focus.